Hello!

Carrie Hane, here. Tanzen is my business alter ego and continues to be my online home for content strategy insights.

As of July 2024, I am now available for hire — either for a full-time leadership role or consulting work.

I help organizations use digital communications to engage their audiences and achieve measurable results. 

Previous clients (and employers) have experienced the following from projects we worked on together:

• Increased revenue – Boosting donations, event attendance, subscriptions, and sales.

• Improved ROI – Spend less time spent publishing content to meet KPIs.

• Faster time to publish web content – Reducing publishing time from days to minutes.

• Improved SEO rankings – Organically increase traffic by over 20% and achieve ranking in content-type results.

• Greater reach and accessibility – Create content people need.

• Crisis adaptability – Rapidly adjust web contentto respond to changing situations.

• Long-term improvements – Redesigning websites and navigation without overhauling the CMS or content structure (i.e. the most expensive and time-consuming aspects of a website redesign).

• Enhanced collaboration – Aligning teams around common goals and language.

• Empowered teams  – Teaching techniques for ongoing success.

If you or anyone you know wants to achieve any of these results this year, let’s talk!

Designing Connected Content

The great thing about a book is that it is permanent. Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow continues to help people and organizations transform to meet the ever-changing needs of the people they serve and take advantage of the latest technology. Get a copy today.

Blog & Articles

I have been blogging for many years, and many of the posts are still relevant and will remain available. Read the blog.

I have also been a contributing author for communications, user experience, and content strategy publications. Among them are:

• Structured Content: Your Key to Improving Customer Journey, Business Value, and Content Operations

• Structure Content 101

• Content Modeling Guide

• Improving Nonprofit Association Content Strategy Maturity, Part 1 and Part 2

• A Sitemap is Not a Content Model

• How I Learned to Expect More From My CMS

• Making Taxonomy Practical

I was also a researcher and co-author of Association Content Strategies for a Changing World, published in 2019 by the American Society of Association Executives, which introduced an evidence-based content maturity model.

Talks & Workshops

Since 2011, I have presented talks, webinars, and workshops about content strategy, content modeling, and the future of information. My hosts included UX Lisbon, The IA Conference, Content Marketing World, Gather Content, UXPA, Dot All, and OmnichannelX, among others. Here are some of the highlights.

• Structured Content in the Age of AI: The Ticket to the Promised Land? Information Architecture Conference, April 2024

• Designing content for headless, omnichannel, and personalization, OmnichannelX series, 2023

• Headless CMS with Visual Editing Capabilities + Preview, June 2023

• Reality Check: Considerations beyond the CCMS, ConVEx, April 2023

• We Are IAs. We Matter, Information Architecture Conference Keynote Address, April 2023

• The Future of Digital Experience Will Be Powered By Structured Content, Structure Content Conference, May 2022

• The Secret is in the Connections, OmnichannelX, June 2020

• Content Models & Taxonomies: BFFs, Taxonomy Bootcamp DC, November 2019

• How to Put Content First in the Design Process, Gather Content webinar

• Connected Content: The Future of Information, IA Summit, March 2018

Interviews

It has been an honor to have conversations with awesome people in the content, UX, and web development industries. Take a listen to see if any of them help you understand how content can be your distinguishing factor.

Marketing Cheat Codes
April 23, 2023
Ditch Single-Use Content; Create Connected Content for Reuse

The Content Strategy Experts Podcast
December 5, 2022
What is a headless CMS?

Content Conversations
July 21, 2020
Content Strategy and Domain Models, a Conversation with Carrie Hane

Content Strategy Insights
June 1, 2020
Carrie Hane: Content Strategy as a System – Episode 69

CMI Weekly Wrap
April 17, 2020
Episode #66 - Do you really care how your audiences are doing?

Content Strategy Podcast
April 2, 2019
Episode #17: Content Strategy for Associations

CTRL+CLICK CAST
February 21, 2019
Episode #131: Content Strategy

UX Podcast
November 23, 2018
Episode #198: Connected Content with Carrie Hane